0 Replies Latest reply on May 2, 2016 8:40 AM by Ryan Rutan

    Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers - Marketing news - Marketing magazine

    Ryan Rutan

      Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers - Marketing news - Marketing magazine

      I understand that every story has two sides; however, wondering to get your opinions on the matter.   

      IMO:  This is most certainly true for those marketers who have failed to adopt social as part of a modern marketing strategy. As for those who are already using social, I dont think it is an instant win.  It takes more than just technology and good intentions to win in this marketplace.  It takes a strategy that can combine it all together while absorbing the "voice of the crowd", processing it, and echoing it back to them in a way that they can recognize reciprocation.

      http://www.marketingmagazine.co.uk/news/1129491/Unilevers-Paul-Polman-claims-marketers-rapidly-losing-ground-consumers/

      Shared with Jive Anywhere