0 Replies Latest reply on Jul 13, 2012 6:06 AM by bchamberlain

    The Big Digg Lesson: A Social Network Is Worth Precisely as Much as Its Community - Alexis Madrigal - The Atlantic

    bchamberlain

      The Big Digg Lesson: A Social Network Is Worth Precisely as Much as Its Community

      The Atlantic

      A social networking company is not a technology company like Intel is a technology company; its users are its product.

      I saw this article this morning and figured I'd share it here. Plus, I wanted to play with Jive Anywhere a bit. :-)

      Without adoption (of any platform), your community will fail. 

      http://www.theatlantic.com/technology/archive/2012/07/the-big-digg-lesson-a-social-network-is-worth-precisely-as-much-as-its-community/259770/

      Shared with Jive Anywhere