1 Reply Latest reply on Aug 16, 2012 10:01 AM by tim.zonca

    HBR article on corporate culture change


      Many of the people visiting this demo community or otherwise considering Jive are probably interested in corporate culture change, because making internal communication more social is both a culture change itself for many organizations and can be a vehicle for other culture changes that management would like to see.  The July/August issue of Harvard Business Review has an interesting article on "Cultural Change That Sticks": (http://hbr.org/2012/07/cultural-change-that-sticks/ar/1).  It's not earth-shakingly new ideas, but it's a thoughtful compilation of key steps like matching cultural goals to strategy, being selective with interventions, publicly recognizing and using current cultural strengths, and monitoring progress towards culture-change goals.


      Access to the article is free, but you may need to register on the HBR website (also free) to view the article.