If the social enterprise movement is played out what does that mean for a company like Jive Software?
Zingale said that social enterprise software has proven that it has business value. "Our entire business is predicated on delivering value on our social business platform," said Zingale. "We deliver value and customers renew or they don't." As for use cases, Jive sees a bit of everything ranging from social intranet communications, sales and marketing and customer service. Zingale also noted that "every enterprise app will add a handful of social features."