1 Reply Latest reply on Feb 17, 2013 5:04 AM by JasonLax

    Community Search Metrics


      Hey guys -


      I'm a part of our Search team here at T-Mobile. We manage an internal and external Community.


      I'm looking to understand how others responsible for the Search experience are measuring their impact to the business. What are metrics you employ?





        • Re: Community Search Metrics
          • Incoming traffic from search engines, and then looking at the ammount of engement for this traffic:
            • e.g. Do they click back to Google or stay on site and continue to other parts of the site?
          • Via Google and Bing webmaster tools, looking at how many impressions that site content generated and how many click throughs. Also look at how many unique queries these were for.
            • Can compare this to an AdWords campaigns your company might be running.
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