1 Reply Latest reply on Feb 17, 2013 5:04 AM by JasonLax

    Community Search Metrics

    joshua.gellock

      Hey guys -

       

      I'm a part of our Search team here at T-Mobile. We manage an internal and external Community.

       

      I'm looking to understand how others responsible for the Search experience are measuring their impact to the business. What are metrics you employ?

       

      Thanks!

       

      Joshua

        • Re: Community Search Metrics
          JasonLax
          • Incoming traffic from search engines, and then looking at the ammount of engement for this traffic:
            • e.g. Do they click back to Google or stay on site and continue to other parts of the site?
          • Via Google and Bing webmaster tools, looking at how many impressions that site content generated and how many click throughs. Also look at how many unique queries these were for.
            • Can compare this to an AdWords campaigns your company might be running.
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