Posted a few ideas here:
Note that this is a mission / reward-set based on a mix of badges with multiple levels as well as hidden repetitive missions. These are more focused around rewarding actions on your content rather then creation of content.
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We did some custom badges to promote our volunteer day. We did a whole week of custom badges that you could only earn during that week. One day was for posting a random act of kindness, we used the comment trigger on a blog to award the "helping hands" badge. The second day we had people post a picture of themselves volunteering and used the comment trigger again on a blog to award the "photo ready" badge. There was also a badge that was added manually for the people who showed up at the event and if you did all three you received the "Super Hero" badge. This event was very successful. We had a 20% increase in participation over last years event, without sending an e-mail, and even finished the event early because we ran out of work to do. Megan Truett can add more details. The badges were developed by the department that sponsored the event and we are planning on using this technique for other events coming up. Hope that helps as an example of how a simple trigger can be used to increase engagement.
The big thing to realize is not HOW to use it but WHY. Our WHY was to increase volunteer engagement. So to provide buzz around the event we used gratification, and a simple trigger, to award limited time badges. The badges were our HOW. As you can see, it is almost limitless on how to drive behavior if you can figure out what behavior you are trying to drive.
Thanks for sharing this compelling vision.
I like how you drive the point: "The big thing to realize is not HOW to use it but WHY."
That is a great point for focus.
The Heroes Week campaign was a huge success and we are using it as model for future campaigns in our internal instance. Our objective with using gamification was to drive traffic to the Community Relations group (over the week they had a huge group membership increase) and engage the employees around the idea of volunteering, which in turn made them want to come to a work event on a Saturday One pleasant surprise was that even after the event week (badges were only rewarded during that week), people are still adding to the conversation, sharing random acts of kindness, stories and photos. The reward went beyond the badge.
In another forum (somewhere in the Jive Community), I said that whether it's custom badges, out-of-the-box Jive gamification or the more advanced one from Bunchball, it's all about driving behavior. When we decided to make certain badges repeatable, we focused on where we want to continue to award. The status updates for our community weren't really contributing too much so once you earned your badge, that was it. There was still value in it because now you know how to post a status update. To strengthen the search engine, we made the "Tag, You're It" one repeatable up to five times a day. Those are just a few examples.
Questions/considerations to ask when adding to your gamification through either editing current missions or creating new ones:
- Why are we rewarding this?
- What are we trying to acheive or get them to learn?
- Is it worthy of a special badge? Remember, if everything is special, nothing is
- Do you want to make this a limited edition badge? Tap into that competitiveness!
- Is it repeatable? How repeatable?
Consider opening the question up to the community! Who better knows what the audience wants than your audience?