0 Replies Latest reply on May 17, 2013 6:31 AM by felix.rubio

    Five Years From Now, CMOs Will Spend More on IT Than CIOs Do - Forbes

      Five Years From Now, CMOs Will Spend More on IT Than CIOs Do

      Forbes

      Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping --or even slowing down –any time soon. In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs.

      two arrows going upMarketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping –or even slowing down –any time soon. In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs.

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