Leigh is working with me to help bring topics for conversation into the JC on a more frequent basis. Based on past experience, discussions perform much better than documents in terms of getting people to contribute, and they can be converted into documents when/if the conversation produced something of merit.
In regards to this post, the only thing I see missing is a clear call to action, which I think is why it feels odd, IMO, but that is something we will work on. In the end, be on the look-out for more of these #swarm topics as we look to energize the community with more conversation in and around social business.
As always, thanks for the feedback. =)
Leigh Pankonien - Could you clarify the purpose of the conversation. I know there have been recent posts in the community,
SAP Gamification Success! and Key Learnings from Gamification course (Coursera) that have been around this topic, so I'd love to see how we can take similar topics to (to Ted's point) assemble the thoughts in a direction that allows people to start conversing. Could you perhaps help frame that discussion in your reply? =)
Best practices, eh? Always seems like such a loaded phrase ;-)
All I can say is I thought it was important to emphasize that this was an experiment. Our objective is to encourage positive and productive behaviors, and if we find that what we have set up with gamification is producing unintended negative results, we will change it. Furthermore, we'll be watching what happens and making changes based on what we see working well. And beyond that, over time we will change the levels we have now completely, to keep things fresh and interesting.
In other words, come join in the game and have fun, but be ready for change because we are learning as we go!
I'm definitely not ready to share any best practices but have been neck-deep prepping to launch gamification. I feel I am in the dark and keep stumbling on one thing or another - mainly technical items. I feel bad tapping Selin Korustan , Jennifer Kelley, Curtis Gross, Megan Truett and our consultants for constant advice but it's the only way I know how. That being said, here are some things that come to mind when answering Leigh's question - What are some best practices you've discovered when preparing to launch gamification in your community?
- Ask for Champions to test or to help develop the missions - I just asked who in our Champions group would be willing to test out our missions in UAT. We have about 6 who are going to test and I will also get their feedback for future missions and badges.
- Speak to other customers who've implemented gamification to get their feedback.
- Take the Free Gamification Course on Coursera thanks to Ted Hopton. Highly recommended
- Plan the LT strategy - I like the advice to have a phased roadmap - have a secret stash of badges to roll out, as well as higing the higher level status points until a later date. We are not going to implement the Store initially but will at a later date.
- A general "best practice" - Be very proactive on learning about strategy, hearing from other customers and being 100% sure of what can be technically done or customized.
Please don't ever feel bad for tapping us, Shirlin. That's what we're here for! I really appreciate hearing your insights from deploying gamification in your communities Ted Hopton, Megan Truett, Heather Foeh (and others) to help us plan for the future and guide others.
I tend to see gamification as a microcosm of community itself. So the biggest mistakes (or lost opportunities?) I see some organizations making in relation to deploying gamification would be:
- treating it as an end in itself vs. a means to an end
- not aligning it to their objectives and the behaviors they actually want to reinforce (whether in or out of the community environment)
- making deployment a one off and not having a roadmap in mind - I'm in total agreement with everything you and Ted have said in that regard
- not closing the loop by promoting some of what you're spending time game-i-fying (I guess that's a word!) Whether that's promoting missions and driving people to them or promoting your top achievers, that should be a big part of this as well
I hope to see a lot more conversation around this topic both here and at JiveWorld.
Hi Jenn and Selin,
I'm having a lot of trouble with Custom Actions. Am I able to speak with someone about this on Monday, 6/24? We are kicking off UAT testing with a group of testers on Tuesday and I want to make sure everything is set up correctly. I understand Selin has transitioned - is there someone else I can speak to from Professional Services? Thanks.
We are just starting to explore gamification and using it on our internal Jive. To start, we set up a Jive Champion campaign to see what kind of interest we would get. Every month we announce a Jive Champion - someone that is helping their peers in the support community or having huge success in their group. We compliment them on the actions that we want to achieve in our community, such as answering questions, replying on posts, being one of the top groups and having high points. We have done 3 Champions so far and everyone seems to enjoy it and they like complimenting their peers on their success.
Right now we are just giving high fives and pats on the back, but I see this growing as we learn from it
Gamification is a great way to make work fun!
"People may be motivated by getting a gift card, but what really drives them is recognition [as well as] status, access power and stuff," says Zichermann.
"Gamification is about driving business objectives and motivating people through data. It's not new but it has suddenly become more powerful because we have all this data available to us," says Paharia.
"It's about figuring out ways to create alignment with incentives and motivation," says Zichermann.
3 tips to jump-start gamification:
- Delegate a point person for advancing gamification ideas
- Get your point person certified in gamification design
- Identify where the internal and external engagement issues are, and use gamification to correct this
What are some best practices you've discovered when preparing to launch gamification in your community?