1 Reply Latest reply on Jul 19, 2013 11:51 AM by Dennis Pearce

    What metrics in 4.5 or 6 allow you to identify highly engaged teams with small membership?

    Kara Francis

      When your audience is supposed to be large, it's easy to identify which space or group has the most followers or email subscribers or members or the most activity.  But when the group is a team of 15 employees who are highly engaged, what metric would help you identify them?

       

      One idea that I have is to filter on group members and create separate thresholds.  For example:

      • Small (2 to 25 members)
      • Medium (26 to 100 members)
      • Large (more than 100 members)
      • Corporate-wide (we have over 100,000 employees)

       

      Then do analysis by only looking at the groups or spaces that belong in a given category.  So the top "small group" and the top "medium group", etc.

       

      I'm not sure where to set the thresholds.  And then we have some groups or spaces where the audience is hoped to be 1,000+ or even the entire organization.

       

      I'd love to have more metrics-related conversations with anyone who is interested.  I'm trying to improve my scorecard and the story that it tells.  I'd love any ideas that have worked for your organization.

       

      We are just setting up Jive 6, so I'm not sure if the Community Manager reports help solve for this.  But in 4.5 we have written our own SQL reports to pull the raw data.

        • Re: What metrics in 4.5 or 6 allow you to identify highly engaged teams with small membership?
          Dennis Pearce

          In a really large group or space, simply counting members, followers and visits might be enough, especially if the focus is mostly information dissemination.  You could have a large number of lurkers and still have a very viable community.  But in a small closed community of 15-20 people designed for collaboration, I would kinda expect there to be a pretty even distribution of activity across the members to call it engaged.  So in the Jive 6 community reports I might look at a specific group or space's report and see:

          • are the points on the user leader board reasonably distributed?
          • is the daily activity fairly constant?
          • on the adoption graph, is the number participating pretty close to the number active?
          • on the People tab, are the recent activity dates for all the members fairly well clumped together?


          Of course, with the CMRs in Jive 6 you have to go to each group or space and look at these numbers individually just for that place.  It would be a lot harder to pick some of these metrics and run reports across the board to rank groups and spaces based on them, but if you are already doing custom metrics maybe you can do some things with them.  For instance -- for the first bullet about well distributed points within a group or space, if you know the points for each member in a given place you could do something like convert those to a mean or median and standard deviation for each place and rank based on those.