A few basic missteps in introducing enterprise collaboration are often all that separate a successful project from one with few business benefits.
First, proponents of collaboration tools are sometimes overly ambitious and choose the wrong place in the organisation to exploit it initially.
"To get started, start in a part of the business that's actually important to you. Start in a place where you measure something today, where you know exactly what the baseline is — because if you don't measure it today, it's not that important to your business," he said.
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