The market for social software in the workplace includes vendors whose software products are used primarily to support people working together in teams, communities or networks. These products do not specialize in any particular business process or activity, but they are used to support a variety of collaborative activities (that is, they are general purpose). Products in this market are used mainly within enterprises, primarily by employees but also by external customers, suppliers and partners.
Buyers in this market are looking for virtual environments that can engage participants across the whole organization to create, organize and share information, as well as find, connect and interact with each other. Products in this market include both applications, which deliver specific functionality out of the box (such as shared workspaces or communities), or platforms, with capabilities that can be used as a basis for contextual collaborative applications. Business use of these products varies in terms of degree of formality and openness — from communication, information sharing and project coordination within small teams or homogeneous groups, to the sharing of best practices within a business unit, as well as the encouragement of communication, networking and information exchange among employees across the whole organization or with external participants in other organizations.
In general, products that compete in this market help users to:
Find out about each other personally or professionally
Mine their networks of contacts and acquaintances for advice, references and referrals
Form teams, communities or informal groups, and invite external participants from other organizations
Work together on the same work objects
Discuss and comment on their work
Organize work from their perspective
Identify relevant work
Discover other people with common interests
Alert users to information or events that might be relevant to them
Jive Software is in the Leaders quadrant. It continues to gain enterprise-scale customers thanks to its broad product capabilities and substantial visibility.
Focus: Having led the market with a social platform that attracted early adopters, Jive Software is now focusing its efforts on mainstream organizations by promising accelerated user adoption and acceptance; intelligent use of generated behavioral metadata (social graph and social analytics); and specific support for interactions across "engagement chains" among employees, customers, partners and suppliers as they carry out their everyday work both within the Jive social platform, or in any other application they may be using.
Ecosystem: Jive Software has a well-developed partnership program that includes consultancies such as PwC, Accenture and Logica; digital agencies; technology partners such as Actiance, Box and Bunchball; and an active marketplace through which third parties can deliver Jive add-ons.
Product strategy: Jive Software owes much of its current success to establishing an early presence in the fast-growing market. But as more vendors reach a good-enough product status, and mainstream organizations become less demanding, Jive will struggle against incumbents or new vendors offering broader portfolios with bundled social capabilities.
Platform: Although clearly a leading social platform, the Jive platform lacks the breadth of adjacent capabilities (for example, document management, portal, business intelligence [BI] and real-time communications), or the ability to bundle with other business applications. Conservative buyers with existing commitments or needs in adjacent areas see this as a weakness.
Viability: In 2011, Jive Software was one of the first platform specialists to go public. The initial public offering (IPO) helped it to secure enough funding to build up its platform capacity and its geographical presence and also to grow its organization. Although executing well, Jive is still a relatively small organization (with about 600 people) that needs to manage its evolution carefully, including becoming profitable.
Latest Magic Quadrant for Social Software. - Jive Again a Leader
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