My company is running Jive 6 and we are trying to have an icon/badge visible with each member's avatar specifying if the person is an employee of our company, one of our partners, a customer or a prospective customer. I have found a lot about gamification and status levels but I want to be able to assign a title of their relation to the company with an icon without a badge having to be earned via points. I've seen other companies like SAP, EMC, VMWarre and NetApp do it. Is it possible to assign a label/title/role/status with an visible icon without it having to be a badge or something earned?
I have included some visuals for clarification: