V3 investigates how the advent of Facebook altered the social software landscape
"Jurassic enterprise software" Jive, the US company which, among other things, produces enterprise social products, capitalised on this. Matt Tucker, the firm's co-founder and CTO, believes that the latest tranche of social networks changed the game for his firm. "It's fair to say that Facebook – as well as other social platforms like Twitter and LinkedIn – super-charged the market opportunity for us," he told V3.
"Without these other important innovations, I'm not sure that we'd have gotten to work with the world's leading companies and have many millions of end users. For that I'm super thankful." Matt Tucker