Disparate in what they do, they all involve technologies associated with engaging customers or at least understanding what they have to know so that they can engage customers.
Yet, this category, which at least I’m calling customer engagement, cannot be dismissed either lightly or at all. It is an emerging market, unlike customer experience (italics are mine because it has some bearing on the reviews), which is a non-starter as a market, though a core concept for anything customer facing in the business world. Hold that thought as you read these reviews.
Worth reading what Mr. Greenberg has to say about Customer Engagement
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