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You can follow individual content items in a stream, as well as following people and places. So, one strategy might be to determine when a particular person should follow a particular content object in a particular stream, and then go establish the following relationship.
Thanks for replying. I think that sounds promising. So I guess we just need to mimic the action Jive does for the above use case. I will have one of our developers take a look at that and see how hard it will be to do that. Let me know if you have any further info that might speed up our R&D.