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    Moving beyond marketing: Generating social business value across the enterprise » Deloitte University Press

      Moving beyond marketing: Generating social business value across the enterprise

      Deloitte University Press

      The 2014 MIT Sloan Management Review and Deloitte social business study reveals three drivers of social business maturity—and a strong connection…

      The 2014 MIT Sloan Management Review and Deloitte social business study reveals three drivers of social business maturity—and a strong connection between social business maturity and social’s value to the enterprise.

      A key finding is that social business value is a function of what we call social business maturity — the breadth and sophistication of its initiatives.

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