30y ago people had only a post (in-)box. Getting yet another inbox shouldn't be hard to accept.
Changing business notifications from email into the Jive inbox (or activity stream if no action is required) would make it more easy to accept the new inbox.
Maybe the Outlook integration does help here?
This is interesting and I definitely see the users confusion. Have you had any realizations since this post? Would love to hear.
The initial confusion is still there and can be particularly profound with the more, er, "seasoned" of our colleagues. I tend to focus on the fact that it's OK for Jive to have an inbox and coach them through understanding that they have complete control over what goes there and into their e-mail inboxes. It's played OK, but it's a journey!