When Microsoft bought social collaboration tool Yammer, one of the company's first challenges was getting its own employees and partners to use it. Here's how they did it and what they learned along the way.
One of the primary goals of enterprise social has always been to provide a more efficient alternative to email as the chief means of collaborating and sharing files, and with Yammer, Microsoft is beginning to achieve that.
One problem was that they had built an internal microblogging solution at about the same they bought Yammer, and as you might imagine that caused some confusion internally about which one to use. "My biggest challenge for the first 6 months was answering 100 times a day: 'Which one do I use?'"
"We’re still an email-driven company," Slemp told me. "The truth is that people use other apps all the time, such as Lync and SharePoint, and they’ve just learned over time when to use which for the best results. As these apps become more seamlessly integrated, we know this tug of war will go away."
Microsoft employees are not using Yammer. It's pathetic.
Configure your Jive Community experience by selecting a track. We'll use this track on the homepage to show you relevant content and help you find resources quickly. You can change your track easily from the homepage or your profile.
As a community manager, you're an ambassador for your Jive community as you build places, curate content and engage with fellow community members. To help you go further with your site, we'll share success stories and other resources.
Whether considering a new purchase or working on an upgrade, technology managers need insight on the best ways to implement a community and learn more about the various upgrades in software releases.
An effective community starts with sound business strategy. As your community matures, you'll want to learn and share best practices for implementation and continued success.
Whether you're a developer, system administrator or a designer, you need insight on building a great user experience for your Jive community. Get the scoop on theming, API's, upgrades and more.
We've got a special area for partners to get essential information and best practices they need for describing and selling Jive to potential customers.
Whether or not you have a specific role in your Jive community, this track highlights areas of interest to Jive users such as training materials, community best practices and an opportunity to network with other customers.