0 Replies Latest reply on Sep 21, 2014 8:54 AM by felix.rubio

    To Change Employee or Customer Behavior, Start Small - John Beshears, and Francesca Gino - Harvard Business Review

      To Change Employee or Customer Behavior, Start Small

      Harvard Business Review

      Tips from Google and behavioral economics.

      Instead of trying to change the way people think, we should change the environment in which they are making decisions. These changes need not involve a lot of time and effort to implement; in fact, very simple adjustments can produce powerful benefits for individuals and organizations.

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