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I've done this at a basic level through a combination of a Document that houses a master calendar and Tasks within a Project. I created a Group and invited all content creators, then created a Project called "Content Marketing Calendar."
The calendar document (you can use Excel or a table within a Jive doc - I prefer editing in Excel) is color coded by community area or the internal team responsible for the content. You can set it up however you want - the purpose is just to get everyone on the same page in terms of who, what, when, and where, and make it easy for individuals to identify their areas of responsibility.
You can edit the calendar as you go in your planning meetings, then you can supplement the editorial process with Tasks - i.e. Draft due, Post final version, etc. The tasks are very helpful for keeping all parties accountable - the automated reminders make your job of hunting people down for their deliverables a lot easier.
The Project is also the place where all drafts are posted & approved. The Group the Project is housed in can be used to propose ideas and facilitate discussions around your content strategy.
Hope this helps!
Thanks Jill! I've developed something similar, our organization uses google docs extensively so that's the format that I've used. Here are the fields I'm working with now, no color coding yet!
Thanks again for your recommendations!
Week Department Title Detail Day Purpose Author Intended Audience Location Collateral Status