When you think about support, there's a certain utility in finding answers quickly or simply "ask the audience" a question vs. answering and engaging in other ways. First question - Is it an open community (exposed to Google) or secured by a login? Google seo can help drive users to it. Do you have a link to the community if it's public?
Beyond the utility of Q&A, are you featuring champions or requesting customer champions blog and share their experiences or knowledge more? I imagine you have brand ambassadors out there, and they might be in consumer social media already. Sometimes you need to find those ambassadors out there and invite them into your community engage with them in a more focused way as they influence other user behavior. Also some customers have premium access to VIP groups (like customer advisory) based on community engagement.
Just some ideas.
Morning Rich! Thank you for the ideas!
Ours is a semi-closed community that only allows posting if you have an account, but everyone has access to see questions. Here's a link to take a look: https://rlconnect.reliaslearning.com/
We are working on a "Champion" label but haven't figured out the logistics of it yet but will eventually have a VIP group. There are 5-10 users that are actively in there answering questions but would LOVE more.