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I work on an internal community, but a couple things come to mind:
- A support person is doing some online reading and finds an article that he thinks would be good reference for the customers he works with. He could use JiveAnywhere to post the article into the community, and reference a few specific customers and/or places in the community to call attention to the resource.
- A customer sees something online that causes them to have a question. They can use JiveAnywhere to bring that content into the community, pose their question, and have a community discussion around it.
Thanks Tracy, I'm not sure how much this would be applicable for our community, although I could see your first point being used. Thanks for the insight!