11 Replies Latest reply on Jan 15, 2015 9:41 AM by jonathan.lehman

    What do you think about the Facebook for Work product?

    babate

      Today, Facebook Unveils Facebook At Work, Lets Businesses Create Their Own Social Networks | TechCrunch

       

       

      Thoughts?

       

      At my office, we've focused very hard over the past year convincing people that our internal community was NOT "facebook for work" because of the social connotations. We wanted to drive home that our internal community was about getting work done and working out loud. It will be interesting to see how Facebook tackles that problem.

       

      We have a very traditional workforce (I'm in healthcare) - proposing we use this facebook product would not go over well for our physicians!

        • Re: What do you think about the Facebook for Work product?
          NathanielElliott

          I think you are right Bianca Richman. A few of our clients are in the Federal Government arena and they wouldn't like the connotations either. I think this is why (even though I love Google), their Google for Business communities aren't as successful. The hard part is, the easier a user gets to the platform and understands it, the faster they adopt... And, the faster they adopt, the faster they encounter their own paradigm shift that "this is a work tool" not just a social tool.

            • Re: What do you think about the Facebook for Work product?
              babate

              Yeah unfortunately adoption at my organization has been slow which means our paradigm shift could take years - ugh healthcare

                • Re: What do you think about the Facebook for Work product?
                  NathanielElliott

                  I think the adoption side of any enterprise platform is one of the most difficult processes. I don't know if you have the "watercooler" area but many implementations (not just jive) but social platforms get built continually on the idea of a social place... It THEN moves into a work tool. For our company, finding a way to measure the profitability from the work tool is what we find hard.

                   

                  You might find it beneficial to chat with people like emilia_galiano & Jonathan Lehman. They have a lot of wisdom in that area specifically.

                    • Re: What do you think about the Facebook for Work product?
                      jonathan.lehman

                      Thanks Nathaniel Elliott and thank you Bianca Richman

                       

                      WOW!!! Great find on the article...even better tp post it here to get insights and some of the jve huggers (I admit I am one) points of view.

                       

                      Curious...you didn't use JiveAnywhere to pull it in... are you aware of JA and how it works? was it easier to just repost it with a link copy? Not quizzing you, just curious. JA is one of those little tools that just sits there waiting to be used. Some Enterprise implementations use and promote it, but many do not and it's a shame - it's quite powerful when all the use cases are considered. That's something about Jive...as painful as the on-prem/hosted model can be, they are MANDATORY in many regulated industries and verticals. Many early adopters are switching to the pure cloud - and they can't get there fast enough, but others with stoic ways and beliefs will prevent that for some time to come. The biggest argument for staying Jive Hosted or on-prem is data security and customizations. Customers need access to the core code so they can provide solutions may not be mainstream to the rest of us, but they are core business processes within the organization. Unfortunately, many fight tooth and nail to stay on-prem as long as possible. One of the differentiators for Jive is that it is flexible, it has rich integrations (Office/Outlook/Sharepoint), ability to create custom plugins, etc... it can go to where people work and silently integrate into existing (stoic) work streams, once there, behaviors change and those rigid work streams start to break down in favor for something more natural (social). It wraps social around what is already there, it plays nicely with others.

                       

                      As the article says, Google Wave crashed and burned. Far too many reasons to bullet list here, but at the core it was a "new market" for them, on the surface, seemed to be a natural fit with all the toys Google offers (apps, docs, etc..etc...again too many to list). At the core, they tried to "bolt" social on to those other offerings by "wrapping social around their own tools". And frankly, how many organizations adopted those suite of tools into the enterprise and daily work streams - not many, in fact not many at all. Why? it's that little company that owns the enterprise software market called Microsoft. Enterprises will never walk fully away from MS Word, Excel, PPT, etc... no one ever gets fired for bringing in MS products/solutions. Those that try to bring in something else often end up by the side of the road sooner or later. Note - that is a challenge for Jive.

                       

                      So MS thinks, "we need enterprise social". They own the enterprise document repository of Sharepoint and own the tangled web of shared drives on MS Servers. So of course, let's buy Yammer...make SP social and we'll take over the Enterprise Collaboration world...um..we're all still waiting, at least those who live and die by MS...the rest of us knew it was smoke and mirrors, we gave it a glimpse and walked right past it. Sounded great at the time, but where is it 2 years later? Turns out trying to bolt a social platform on top of an already gludgy, complicated and train wreck of a document repository doesn't magically make the work streams, and more importantly, the user behaviors "social".

                       

                      Enterprise social is a tool that begins the hub to all the other systems and forms of communication. It is the tool that allows for Change Management of how works gets done, business processes evolve, innovation is sparked. It changes behaviors.

                       

                      Undoubtedly, the most valuable thing FB has done was to change peoples behaviors - how would a grandma across the country have access to all the things such as baseball games, awards at school, etc...all the normal things grandma wants to see of her little munchkins, now she has a window into their lives -- she does not rely on the occasional phone call only to hear little Bobbies voice change has he is getting older -- she can see him growing up, evolving as he matures. She is now right there with him all the way... massive behavior change in how families across large geographic distances can communicate and share. Or was that a change? It was only in the last few decades that the large majority of families no longer live in the same town as grandma and grandpa... So the behavior was always there, it just got temporarly interrupted until technology solved the distance barrier. FB came along and now there's a new channel to revive those instinctual behaviors, only now it is digital vs. physical. Grandma and Grandpa are no longer cut off from seeing the kids grow up...but, it's still not physical, Grandma and Grandpa want the kids next door, but that can't have that. So an entire generation that ignored computers all of the sudden found a way, not to get what they want, but certainly better then they had...who could have ever imagined that entire generations behavior and assumptions about PCs would ever change....well, FB (social digital tools)...hit it out of the park. Now every grandparent has a PC with a webcam and they can stalk their families from across the country... that behavior of anti-computers -- puff, disappeared overnight.

                       

                      So what does all this have to do with FB@Work....the freemium ad subsidized model is a joke in the professional world. BUT, what about down market to the small/medium businesses that could get into Enterprise Social with out a large investment. They might find some traction there. Given every kid born since mid/late 90's is already a 20+ year veteran using FB, that's a nice resume bullet and a very easy cross over. Can that same skill cross over into any enterprise social platform? Yes...and it will. For them, if a company does not have a social platform, they'll pass that up for a company that does. Small, Medium or Large...enterprise social is here to stay.

                       

                      Can FB@Work change the enterprise behaviors like it did to the Grandparents? Can it "co-exist and integrate with other systems, often legacy? Can it truly adapt to the business process world? Can they change their "brand" to not get laughed out of boardroom discussions by the decision makers? They do have a large development community for apps, will they be able to adapt to providing value add apps for enterprise solutions? Can they provide an on-prem model or customization to the core?

                       

                      I'm not sure? Maybe they won't care about the on-prem market -- just say no thanks, focus on the cloud version. Or maybe they upgrade their hosting facilities to meet all the various high level security requirements that regulated industries require. They might simply leapfrog the on-prem model all together. But they and LinkedIn are beyond toying around with the idea, have watched the enterprise market closely and will only jump in when the time is just right...and it appears the day is very near. The enterprise collaboration market is on the uphill side crossing over from early adopters to the massive majority, days of "is social inside the enterprise good for business" are nearly behind us - still a big fight, but far from where the market was 5 years ago when SalesForce announced Chatter as the next big change to the enterprise since ERP (where is that now? did they get in too early?).

                       

                      Just like Apple is not necessarily the first to market. Smartphones had been around a while, the adoption curve was between early and majority, then the iPhone dropped in and changed the world. While Apple Pay is new, we've had near field chips in credit cards for years, PayPal launched over a year ago...all the while Apple snuck in the digital wallet...there was no use for it - then bam, 6 months later, there's Apple Pay - now that wallet doesn't seem so useless after all - they were testing, building, watching the market and dropped in with the best solution (barring the MCX debacle Why Rite Aid And CVS Blocked Apple Pay - Business Insider) Apple is not the first to market with a wearable device iWatch...but they've already snuck it in with the Nike Fuel band and a medical app that counts footsteps with just the phone (no wearable device needed)...they do development and testing while the early adopters are out there making the market and the consumers are buying anything new...then Apple drops in and dominates the market with a better widget.


                      Is FB and LinkedIn doing the same? Just waiting for the Enterprise Collaboration market to almost become mainstream??? and then jump in and push it up to the top of the curve?

                       

                      There are far more people here in the JC that can offer more enlightening observations, but more so there are thousands of analysts and stock buyers that would love to have this crystal ball.

                      1 person found this helpful
                        • Re: What do you think about the Facebook for Work product?
                          babate

                          Well said!  Very thoughtful points which really lays out what's happening across industry trends.

                           

                          Jive is very poised to position itself as a leader (since they;ve got such a solid foundation). the hard part with technology is it's always changing at such a rapid pace. It's almost like you don't want to be there first, because it's better to be cutting edge as opposed to bleeding edge.

                           

                          The benefit of all these competitors jumping on the bandwagon is it does to some extent make it more "normal" - so employees can start to accept it more and more because more companies are doing it.

                           

                          Also to answer your question, i didnt realize the Jive anywhere app could connect to more than just 1 community. I had it only set up for our internal instance. I looked at the extension settings, and what do you know... you can add the JC. thanks for teaching me.

                            • Re: What do you think about the Facebook for Work product?
                              jonathan.lehman

                              Good points, Jive does have the pedigree, history, experience and user base foundation. But all these tools come from the core use cases that fueled the birth of the internet (ARPANET and not www). After all, communication (email) between professors at different universities was the original use case - it was collaboration. In that respect and a myopic use case, everyone in the digital social market started from a common playing field.

                               

                              In regards to the mature market and product offering, being first to enter and build that market with a solid customer base is not always an indicator to winning the battle - betamax vs. vhs, Palm OS vs. iOS, Netflix vs. Blockbuster, the graveyard is pretty big. Then again, Bill Gates didn't due too bad with DOS vs. IBM. No doubt, it's a hard fight for Jive.

                               

                              Up to now, messaging from Jive's point of view has been effective and simple, Jive is for work, FB/LinkedIn is for personal use. But was it when it came to the external use cases? As the others evolved into marketing and advertising tools for B2C, C2C and B2B the line did get a bit blurred. The differentiator there being that Jive was a tool specific to a companies respective niche and product line, support channel, etc...Jive still had the upper hand b/c companies knew the business model differences between FB/LinkedIn (wild west marketing to the masses) vs. a walled garden (distinct community around that companies specific mission/offerings). But now with FB/ LinkedIn playing in the enterprise space, what's the Jive message going to be? Can FB/LinkedIn reshape their image and business model?

                               

                              We already know that FB and LinkedIn have all the Web 2.0 features and functions including rich profiles, smart search with recommendations and trending based on previous actions, a robust RTE, discussions/comments, blogs, like/rate/follow, calendaring/event management, open and private groups with owners/user management (doubtful Spaces, which is not a bad thing), a plethora of APIs, a robust Apps marketplace (with lots of developers from the outside community creating apps), etc... Will they introduce distinctive content types such as docs, questions and ideation? Can they go to where the users are with integrations such as Office/Outlook/SP? What might Gamification look like? Will the system architecture be a plugin/module model or strictly apps (again, not a bad thing if apps only)? We don't know what the Admin panel might offer or look like (if much of one at all). Will they offer on-prem or only cloud? And these are just the basics I can think of at the moment. There are lots of unknowns and questions at this point. {EDIT - I missed from the article. It appears initial offering will be no doc creation/edit, only sharing/attachments and APIs will be turned off}

                               

                              I'd be interested to hear what the frontline (gialyons Claire Flanagan Sean Winter Corey Mathews) might have to say about this and what/how to message with respect to Jive vs. FB@Work or LinkedIn when they decide to jump in the water. I don't think the vs. Yammer/SP message will apply here - that was too easy and time has shown what we all expected.

                               

                              It's a tall order to speculate this new challenge since very few have seen what features and functionalities will exist or even what FBs strategy/marketing message might be. Not to mention we haven't seen it in production, although as this article and interweb is all buzz about, it is there in limited release Learn More About Facebook at Work | Facebook and they have already released their mobile app (Facebook at Work on the App Store on iTunes). I'll report back once they accept my request to "learn more".

                               

                              I have not paid attention to any recent acquisitions that either of them have made. But, there is not a single FB Job Requisition out there for anything remotely related (sales, developers, professional services, support....nothing). What does that mean? Are they cherry picking people and not advertising for employees? Common when you don't want the outside world and Wall Street trying to figure out what exactly you're up to until you cannonball into the deep end.

                               

                              At this point, all this is just a guess based on our understanding of the current FB/LinkedIn consumer product and business model. The coming months should prove to be anything but boring.

                          • Re: What do you think about the Facebook for Work product?
                            babate

                            Thanks we have a watercooler which has been good for non clinical caregivers, but our clincians have an adverse reaction against doing social things, since they're so focused on patietn care. So for our culture we had to make it focused on getting work done in order to get any attention from them.

                              • Re: What do you think about the Facebook for Work product?
                                jonathan.lehman

                                By nature, that's not an uncommon reality and it is unfortunate. That's not to say they wouldn't benefit, it's just doctors and others in that type of function (e.g.: boots on the ground, assembly line, warehouse, field technicians, etc) simply don't have time, there is no good use case that would appeal to them since they live in a world of backlogs with having to see between 10 and 18 patients per day (depending on where they are, who they work for and their field). Even heads of departments still do rotations plus now all the added paperwork.

                                 

                                Again, not to say they couldn't all benefit from sharing ideas, best practices, asking questions, finding SMEs, but reality is that's the least of their worries. They may trickle on, but do very little once they do. If they do, they won't be lurking and if they don't get an answer in 5 minutes they're off to their next patient. The front-line doctor use case is very difficult and in some ways just not realistic.

                                 

                                As for supporting staff, administration and operations - their use cases are solid and no different then any other knowledge worker, so they should adopt rather easily.

                        • Re: What do you think about the Facebook for Work product?
                          Dennis Pearce

                          I don't think it's just an adoption or perception question.  We use Google for Business, and it can sometimes take a long time before things like Hangouts or the improved Google spreadsheet morph from general use into the more bullet-proof business version.  We often have users asking why they can't have something that has been out on the internet for months.

                           

                          This indicates to me that Google is adding new features primarily for general use rather than being driven by business requirements.  I think Facebook will be in that same category.  Just my opinion, but it seems to me that Jive, IBM Connections, Sharepoint/Yammer, etc. are products driven by business needs, while Google and Facebook are motivated by widespread general internet use cases and just trying to squeeze a little extra revenue out of their products by offering business versions.  Two different development models.