I'm looking for examples of to leverage a Jive-x community in order to facilitate lead generation.
In the Sneak Peek: JiveX Winter 2015 Cloud Release the following new features are mentioned for prospecting. Aside from this, does anyone have additional best practices, tips, or related use cases they can share on this subject?
Nurture Your Prospects with Insights from the Community
Community Enriched Marketing Leads With Marketo Integration
Marketing automation tools can help provide key data about which visitors to your website are the most likely to buy or should be contacted by your sales team. But why stop at the website? Once users move from the website into your community, you might be missing key information. For example, if a user enters your community and views a blog and a document that describe 'ProductX', you likely would want to enter them into a nurturing campaign around that product. When your sales team contacts the user, they must have the insight they need to focus in on ProductX rather than having a generic conversation. Marketo is one of the leaders in the marketing automation market. In the Winter release we made it very easy to add-in your Marketo tracking code into your JiveX community to start capturing key data on what those prospects are viewing, downloading or working with. Once those users register, you have direct and much deeper understanding onhow your community impacts your sales and lead generation.
Lead Your Prospects with Targeted Search Content
Promoted Search Results
One of the first things that visitors will do when visiting your community is start searching for answers and information on topics they are interested in. Sometimes visitors may use the right key word, but not the right phrase to locate just what they need. With our Winter release we have given the community manager the ability to choose specific content that will always show up when a target keyword is used. So when searching for "ProductX", the ProductX datasheet will always be returned in the search results. By combining promoted search with a well configured landing page featuring items and official documentation, you are guaranteed to get visitor eyes on the content you want them to see. And to help you figure out what content is best promoted, we've added a brand new report that displays the top most successful searches.