Help with getting app to load in place actions menu

Hello,

I'm hoping for some help in diagnosing why I can't seem to get my app to show up in the actions menu of a place.

I'm referencing this document in the "Place Action" section

App Action Contribution Reference

My app.xml contains:

    <Require feature="actions"> 

      <Param name="action-contributions"> 

        <![CDATA[

                  <action id="com.jivesoftware.inactivity"

                    path="jive/actions/content/*"

                    label="Inactivity report"

                    view="placesview"/>

          ]]> 

        </Param> 

    </Require> 

     <Content type="html" view="placesview,canvas" href="canvas.html" preferred_height="500"/>

The canvas.html is loading in the global nav "apps" menu but nowhere else I can find.

Any advice, valued peers?