To complement our usual online efforts, our company is launching a print media campaign to raise customer awareness of our new community. How should we track the success of this campaign?
Normally we would embed hyperlinks in the URLs leading people to our community and use Google Analytics to track page views and determine what they clicked to get there. But if someone simply types in a URL, how do we know they got the idea from our printed material?
We're considering two imperfect solutions:
Thanks. - Josh
For print, maybe use a tiny url since they have to type it in. TinyURL is pretty common and generally shouldn't cause confusion since folks appreciate not having to type a long chain.
We have also used QR codes in Printed media when we expect mostly mobile users. It works fairly well this year - not as good 4 years ago though as i think the adoption of the technology was not as high. The nice thing there is no one has any idea what the URL is.
Hope that helps.