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Yuval Twig has been working on Jive for Outlook lately so may have more up to date information. But from what I remember:
- When an email is converted to a discussion, anyone who has rights to the place where it was converted will get a notification
- If you'd like to notify users outside of your Jive instance (I believe that's what you're calling a non valid Jive user) you can check the Notify External Participants checkbox and they'll receive a notification too, but will need to be granted permission to see the content.