I am using Jive-n for my employee intranet, and have recently launched just a few months ago (cloud instance). I have a very technically inclined employee base (many security paranoids, etc). Our instance requires you to log into Okta (single sign on) and then click on a button in the Okta landing page to get to our internal instance. So from an employee experience, there are several 'barriers' to just getting into Jive.
1) log into okta
2) click on the okta tile to get to Jive (which is one of about twenty other tiles in the okta landing page)
I'm the head of Internal Comms at the organization and have felt that I need to 'drip feed' when people post important blogs or updates, and have curated weekly emails to send to the organization to highlight some content and bring them into Jive. (I give a few tidbits via the email itself and then say 'read more in Jive' and links to the right content). However, I find that my unique views for this content is still rather low.
I believe some of my security paranoids are ignoring these emails as cyber security best practice has educated our staff that this is a potential phish email and not to click not the links- even though I send them from a 'trusted' email account. (It doesn't help that our cyber security team has done many drills and confused people by sending out fake emails from execs or HR with spoof phish links and we all failed this test because the emails are just too realistic!)
Even when I do an Announcement to whole community the unique views are low; I believe because people don't trust those emails yet from Jive, so I started doing an email via outlook with the link to content in Jive instead which seemed to resonate a bit better with my audience.
- At what point should I consider stopping this 'drip feed' approach i.e sending emails about key content being posted? I know i must meet people half way while they get used to logging into Jive more regularly, but also don't want to create MORE email and feel if I take a harder stance on this, then it could help 'force' people in because they will simply miss key info otherwise.
- on top of this, my cyber security team is advising that I CAN"T send links out (looks like phish email) and should say something like 'search for XXXX in Jive' instead of providing a link.
- Is there something I am not taking advantage of- like Jive Digests, instead of manually curating these weekly updates?
- FYI- In a few weeks I will be moving our community overview page to the News page and setting up more custom news feeds for users (news by department, location and global stuff everyone gets)
I'm sure others have similar challenges of bringing people into Jive environment when it is simply one of many tools available to employees, and email is the realistic way to reach everyone and would love to hear your thoughts!