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Hey, Patty McEnaney. I'm all about keeping things simple if I can, so I like your second option. I'd also recommend you use Jive Outcomes and mark the document as Official to help the weighting in search results.
If this external page is something that you think a considerable percentage of your community will need to access on a regular basis, then you may consider additional ways to incorporate it in their user paths, such as adding it to a global nav Quick Links drop down, adding to Place landing pages, etc.