Hi Kristen, when I was the community manager at Agilent, we had an early adopter program built around the objectives of the community. So our early adopters were people who wanted to spin up the innovation program, or corp comms folks who wanted to build up their employee comms program, or the lab scientists who needed a better way to collaborate across geographies. All of the early adopter activities were built on the meaningful activity related to their use cases. We eventually created an advocacy program based upon these people and their involvement. Unfortunately, we didn't use quests (didn't need them) as everyone was really keen on making their use case successful.
You're building an external community so the challenges are different. You want early adopters who are unrelated to your company, right? You might want to take it back to an advocacy kind of model... with points for activities with prizes and special status at the end. Are you familiar with our advocates program here in JiveWorks? Becky Leung
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Hi Kristen, if you are still looking for information on how to most effectively do this, I have a couple of resource suggestions for you. The Role Models: Advocates article in the Jive Adoption Resource Center has information on setting up a program, and a link to this article about how to set up Jive Rewards: Setting up Jive Rewards
You could also consider attending the "Ask a Consultant" office hours - where some of Jive's senior consultants answer community questions. Check out the times in the tile on the lower left on the Jive Adoption Resource Center main page.
Thanks ladies. We already ran our program and it went well.