2 Replies Latest reply on May 9, 2017 10:35 AM by tmaurer

    How do you champion digital engagement among traditional stakeholders?

    emilyjoyuc

      As I'll talk about next week, we at University of Chicago have an institutional culture that is very traditional and very face-to-face. Our alumni relations strategy until recently was primarily focused around periodic events in major geographic markets. I'll talk about how we are working to shift the cultural mindset to realize the potential of digital spaces for community and engagement through a focus on social learning.

       

      Have you encountered stakeholders in your company that have had to be convinced that digital communities are a promising way to build engagement? How have you worked to bridge the understanding gap between analog and digital engagement methods?

       

      cc: Amy Castillo