I'm interested in learning from you the % of customers/registered users from your main site that visit your community? This information will help me prepare for a meeting with my leadership team. Any info you share is greatly appreciated.
13k registered community users / 550k registered main site users= 2%
DeLeon, GuideStar Community Manager
Forrester published a research paper a while ago titled "Community Benchmarking Metrics." One of the findings is that the percent of unique visitors to your main website that will also visit your community is about 10%. I think if you're in the range of 8-12%, you're benchmarking pretty well. I hope that helps and is in time for your leadership meeting.