1 Reply Latest reply on Aug 28, 2017 11:27 AM by jesse.fuller

    Issue with Definition DAU/MAU

    mark.schwanke

      Analytics

       

      The Definition for MAU and DAU is exactly the same.

       

      DAU (Daily Active Users)

      A daily active user is someone who views any content type on any given day.
      Adding up all users identified as DAU provides the total daily active users for the specified reporting date.


      MAU (Monthly Active Users)

      A monthly active user is someone who views any content type on any given day of the active month.
      Adding up all users identified as DAU provides the total daily active users for the specified reporting date.