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Hi Lauren! So our community is about 4 years old and this year was the first time we did sign-ups for our advocates program instead of just rolling over YoY. I found that the quality and participation increased because the employees that signed up were more proactive. We do meet monthly alternating between any big updates (we are in the middle of the switch to AWS and 2018.3 upgrade), new features, community best practice reminders and any other general updates or need to knows. So far we haven't run out of topics to discuss because we focus more on just keeping them in the know (being transparent) and allowing time for any troubleshooting/problem solving if they are running into any issues. Last year I started inviting special guest to attend our meetings like brand when we had corporate brand updates and plan to continue when we have any big initiatives we need our advocates to help promote in their places.
Would be great to learn what others are doing too!
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My last community has a Champions program and 4 things that helped make it successful were:
- A public posting announcing the program, telling members how to become a Champion, and creating a badge that identified them
- Holding quarterly WebEx meetings with the Champions to discuss the community
- Because I did not have a "staff," all the Champions had my cell & personal email - I would let them know when I would be on vacation so they could connect with me if there were any issues within the community that required my attention.
- I paid their admission to our annual conference in Boston
Engagement is the key.