8 Replies Latest reply on Jun 19, 2019 5:44 AM by Helen Chen

    How do I encourage engagement with people who are supposed to be architecting engagement enablement systems?

    Nik Edmiidz

      I'm actually asking for a friend, but she works for a company that creates a collaborative intranet product. She has a history of community management and collaboration evangelism, however the new product managers/architects in her company fail to appreciate the wealth of knowledge that the actual community managers on the ground have when it comes to facilitating conversations about the very use cases that give their product its value. They use Jive Software, but they’ve recently turned off Ideas as they couldn’t get their heads around the best way to mine that data for valuable insights that would influence their product roadmap. They have essentially taken a step backwards in the very work-processes that they try to sell to their clients in order to convince them to use their products.

      What can I tell my friend?