1 Reply Latest reply on Jul 28, 2008 12:38 PM by barry

    Engagement with Social Media: Personal vs. Business purposes?

      We're a B2B company and we've walked through the Technographics Tool by Forrester. The tool is based on gender and age demograhics only so in interpreting this I conclude that the results are more based on people's engagement with social media in their personal lives (Facebook etc.). We want to understand if these stats hold true for people in their professional lives? Does anyone have any insights on that?