I'm going to move your question over to the Business Conversations space to see if we can get some answers for you, I know a number of customers have done similar things.
Thanks Aaron – I appreciate it.
From: Aaron Johnson email@example.com
Sent: Saturday, April 17, 2010 2:58 AM
To: Piquette, Kristen
reply from Aaron Johnson<http://www.jivesoftware.com/jivespace/people/ajohnson1200> in Developers - View the full discussion<http://www.jivesoftware.com/jivespace/message/386068#386068
There are several ways of integrating community with the ecommerce part of your website. I did a brief screen capture of walking thru one of client's tie from a document being viewed within the community and how dynamically generated content and links are presented next to that document that lead to the ecommerce part of their site.
I made a brief 1 min. walk thru of that example - the customer is Premier Farnell and their community is Element 14. Let me know though if you have any additional questions.
Link to the screen capture here - http://screencast.com/t/MGNkNDJlMGI.
In terms of the community impact on sales, there are several examples of positive direct correlation, with the Nike+ community being one - where a couple years ago when that was launched a Nike spoke person was quoted in a major pub (don't have the link handy on my home computer, but I think it was a Business Week article) that 40% of Nike+ community members became converts to their shoes.
Hope that helps some.
Thank you Adam. This helped me better understand how I can connect community and ecommerce. I'm going to further research the Nike+ case study.