I changed the message, and no reboot was needed. Took me about 5 seconds - just had to change the email footer template in the admin console!
Also, thank you, Ken!
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This is really good intel! You should make sure to share this around (although I supposed that is largely what we are doing here). Ted and I are geeked about being able to do this, too!
I'd be interested in any stats anyone can share on their results of marketing this way (from the email footer). We've tried this before thinking it would get a lot of eyeballs, but it yielded few hits. They are just too focused on the body of the email I guess!