4 Replies Latest reply on Nov 24, 2010 10:27 AM by jsummers

    Creating eNewsletter Content on Your Community

    daniel.marotta

      Hi

       

      We have a Corporate eNewsletter that has a rather large subscriber base. The content for that newsletter is pulled from various sources around the company. We had an idea of creating that same content on community to generate more traffic, boost registration and create fresh content. The content is all relative and makes perfect sense to host it on community. My question to you, how do we structure the content?

       

      • Should each piece of content live within their respective sub-communitites?
      • Should the enewsletter be its own sub-community and the content lives within it?
      • Should there be a dedicated group rather than sub-community where the content would live?

       

      -Dan

        • Re: Creating eNewsletter Content on Your Community
          sgerus

          We have a general client newsletter as well.  Since the content is of interest to all of our clients, we post the articles from it on a System Blog.  We use a blog widget to display that blog on the home page.  If you just put content in the respective sub-community, only a limited number of users see it.  We’ve found that our users are interested in topics beyond their product/area, and it’s good for potential sales marketing to expose them to areas they’re not familiar with.

          1 person found this helpful
          • Re: Creating eNewsletter Content on Your Community
            jsummers

            Dan,

             

            Over the past three years we have been working on integrating Tech OnTap Newsletter in our community program. Today we have complete integration between the two. The team produces a great newsletter that goes out to a world wide distribution, in multiple languages. When user go to open any of the articles they are directed to the community, and into a Jive document that we have formatted. All of these newsletters and articles then are save under the Tech OnTap groups so member's can have join and be apart of the Tech OnTap and connect with there peers. With in the group we also post the newsletter as a blog for all the social and rss feeds, discussions to continue the conversation, along with a Tech OnTap live user group program now across the globe.

             

            Hope this is a good over of our community technical newsletter.Here are a few links if you like to check it out.

             

            http://communities.netapp.com/groups/tech-ontap

             

            http://communities.netapp.com/docs/DOC-8168?REF_SOURCE=tot-1011&h

              • Re: Creating eNewsletter Content on Your Community
                daniel.marotta

                Hi John,

                 

                Was there ever an internal debate on which approach you should go with (a Tech OnTap group vs. a Tech OnTap sub-community vs. Tech OnTap content within the respective sub-community)?

                 

                Thanks for the live example

                 

                Do you have some success metrics you could share? Maybe how many subscribers of the email-only version of Tech OnTap transitioned to community and registered? Did you see an immediate spike in community views?

                 

                -Dan

                  • Re: Creating eNewsletter Content on Your Community
                    jsummers

                    Yes there was lengthy conversations about the location with in the community for tech ontap along with the location of the article. A little to much for me to type out in this discussion, but in the end we have it living it the groups.

                     

                    But if you look at the document tab of the group you can see that kind of views we are getting. Over all the program has been a success for us.