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We have a general client newsletter as well. Since the content is of interest to all of our clients, we post the articles from it on a System Blog. We use a blog widget to display that blog on the home page. If you just put content in the respective sub-community, only a limited number of users see it. We’ve found that our users are interested in topics beyond their product/area, and it’s good for potential sales marketing to expose them to areas they’re not familiar with.
Over the past three years we have been working on integrating Tech OnTap Newsletter in our community program. Today we have complete integration between the two. The team produces a great newsletter that goes out to a world wide distribution, in multiple languages. When user go to open any of the articles they are directed to the community, and into a Jive document that we have formatted. All of these newsletters and articles then are save under the Tech OnTap groups so member's can have join and be apart of the Tech OnTap and connect with there peers. With in the group we also post the newsletter as a blog for all the social and rss feeds, discussions to continue the conversation, along with a Tech OnTap live user group program now across the globe.
Hope this is a good over of our community technical newsletter.Here are a few links if you like to check it out.
Was there ever an internal debate on which approach you should go with (a Tech OnTap group vs. a Tech OnTap sub-community vs. Tech OnTap content within the respective sub-community)?
Thanks for the live example
Do you have some success metrics you could share? Maybe how many subscribers of the email-only version of Tech OnTap transitioned to community and registered? Did you see an immediate spike in community views?
Yes there was lengthy conversations about the location with in the community for tech ontap along with the location of the article. A little to much for me to type out in this discussion, but in the end we have it living it the groups.
But if you look at the document tab of the group you can see that kind of views we are getting. Over all the program has been a success for us.