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Moving Beyond Forums – Integrated Marketing for External Jive Communities

Description:

Jive-x provides a true hub from which to activate the complete customer journey. After an overview by Jive’s Kim Celestre on how each of the stages is uniquely represented in the platform, Jill Ross and Michelle Groff-Burling will take you through how Hitachi Data Systems is taking an integrated marketing approach to move beyond addressing the single ‘Ask’ (support) stage in favour of true end to end engagement to reach the right audience with the right message at the right time.

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