You hear about it all the time. The importance of advocate and a strong advocate program. But it sounds like a lot of work and you're not completely sure where to start. How do you find an advocate? What do you ask them to do? How do you get started? And let's face it - no one has time to be an advocate and how do you ask people to do more when everyone is already stretched? The reality is that advocates can be your best "investment". Get insights from Jonathan Blatt of Cisco, and Stephanie Rodriguez of RBC (Royal Bank of Canada) what worked and what didn't work in their advocate programs, and learn how you can benefit from their experience.