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Measurement Techniques to Prove Adoption & Value

Description:

Are you an internal community manager or strategist struggling with what to measure, how to prove the effectiveness of your communications, how to prove value and how to draw actionable insights from your metrics program to drive change? This session is for you. Three customers will share what they measure, why executives care about those metrics and what programs they’ve implemented to drive the change they wanted to see. You’ll leave with practical examples and ideas you can use back at the office!

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