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Connecting Jive Analytics with Marketing Systems to Prove the Value of Your External Community


Marketo Inc., the marketing automation software company that knows how to “Generate, Nurture, & Grow Leads” knew they needed to truly understand their community’s dynamics to prove value. Join this session as Scott Wilder shares how they leveraged multiple data sources like Resonata, Jive, Bunchball and Marketo to understand community dynamics and prove business impact.