Even mature, successful community programs need to keep their eye on measurement. They still have to continually prove the business value of existing investments to executive stakeholders, and they may need to make the business case to increase resources or expand the social business footprint into new areas of the organizationâ€™s ecosystem.
This session is a part two in our advanced measurement series. Join this session to learn the results of Jive's extensive work in benchmarking the business value Jive customers have reported with their community programs. We will share our specific recommendations on how existing customers can discover and prove the business value of your community program. And we'll also wrap up this session with product-specific improvements Jive has added to help the community program manager gather business value metrics.
For presentation materials, see Advanced Measurement Part Two: Measurement Frameworks to Prove Your Community Program's Business Value