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In Their Own Words: Driving Awareness and Adoption Through Users' Own Stories

Description:

Deutsche Bank's MyDB has over 25,000 active users and up to 1000 new joiners each week - all achieved without a formal launch or senior management mandate. Learn how the team engaged people by getting real users to tell compelling success stories in their own words. Find out how these stories - from people thrilled to have a voice, to individuals 'working out loud', to senior managers describing the problems they've solved - have done more to drive awareness and adoption than any formal marketing campaign.

 

Speakers

Eve Eaton

 

For the presentation PDF, see In Their Own Words: Driving Awareness and Adoption Through Users' Own Stories

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