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The Impact of Employee, Customer & Partner Communities on Enterprise Business Performance


Leader Networks studied intranets, customer and partners communities to uncover the strategic value of communities and how various organizations do, plan to and can capitalize on them. During this session, Vanessa DiMauro, CEO of LeaderNetworks, will share the results of The Business Impact of Online Community study of more than 270 Marketing and Community leaders. The analysis will cover what community-driven competitive advantage looks like, the financial value (in real numbers) in terms of savings and revenue generation, the leading measure and KPIs that brands use to track the impact. The session features the Community Impact Framework – the first standardized set of measures and metrics/KPIs that financial and business stakeholders should expect to see about their communities to understand its impact and value.