You’ve decided (or are deciding) to have an external community for your customers. Great! But before you move too fast, it’s important to make sure you clearly defined the value of this community compared to other customer engagement channels. Hear from Matt Laurenceau from BMC as he shares key questions that must be answered to drive scalable brand loyalty with your customer community. Learn about ways to get support from executives at the highest level, and also tactics including focused use cases such as customer support and product ideation to various teams to achieve important business objectives.