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Using community sentiment or contextual analysis tools to drive business outcomes


Communities can be a gold mine of business opportunities. We often advise community program directors to both actively mine conversations and to survey members to discover business outcome opportunities such as increased revenue, improved member satisfaction, reduced cycle costs, improved products/services or improved productivity. Join this session to hear 2 customers share their strategies for internal and external community programs. DISH will share their extensive research and survey approach along with the change program they implemented to improve employee satisfaction and sales effectiveness. T-Mobile will share how they use Resonata to automate the way they discover and derive contextual insights to improve their products and increase customer satisfaction.


This sessions features both an internal and external case study.