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AE18 Munich Customer Intelligence Hub Session 2: GBO CRM: A Truly Integrated System


Tom Woods

Managing Director, Greiner Bio-One Ltd


Ingrid Lamperstorfer

CRM & EDI Responsible, Greiner Bio-One Ltd


Greiner Bio-One is a global supplier of high-quality laboratory products. GBO uses Aurea CRM to provide a comprehensive customer relationship management solution. Essential to that is the ability to create a 360-degree view of their customers and prospects. This session will explore how GBO uses Aurea CRM – and integrates it across the broader organization, including with SAP and real-time email notifications.