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Using a Business Intelligence tool to show the community’s impact on sales and revenue - WEDNESDAY, OCT 22ND 1:00 PM – 2:00 PM

Description:

Session Description:

Recent research shows that, while social business programs continue to grow at a rapid rate, measuring their business value continues to be elusive for many companies – which results in executive-level cautiousness about increasing their investment in social programs. Social business leaders are pressed to show the tangible impact of online community programs and communicate this in the form of metrics that executives understand and care about. During this presentation, Riverbed will share their advance analytics case study and how they leveraged Jive’s Alliance Partner, 7Summits to integrate their Oracle Business Intelligence (BI) platform to clearly show the community’s impact on sales and revenue. This presentation is ideal for program strategists and executives who wish to better understand the business impact external communities have, community managers.

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